Preference Management
Build stronger consumer relationships by capturing and honouring communication preferences
Consumers are exposed to hundreds of marketing messages each day, through more communication vehicles than ever. This communication overload impacts your chances of gaining the desired responses from your consumers. Despite these challenges, consumers are often willing to provide organisations with their communications preferences - but they have to be asked.
Building an Effective Preference Management Program
Telsolutions has the solutions and expertise to assist you with the development, execution and ongoing management of a comprehensive preference management program. The benefits of a comprehensive preference management program include higher response rates, stronger customer relationships, and improved customer experiences - all of which result in higher revenue and profitability. Telsolutions has a number of tools and resources available that will demonstrate the value of a preference management program to all key constituents within your organization.
Preference Management Program Telsolutions Proactive Preference Management Solution Suite ™
Preference Management Readiness Assessment
Steps to Building an effective
Preference Management Program
Web-based Preference Management Solution:
- Scalable Data Repository: Stores consumer profile data such as opt-in, opt-out and preferred communication channels
- Web and Voice Consumer Portals: Collects preferences through self-management tools
- Administrative Web Portal: Manages, views, and edits consumer preference information
- Multi-channel Communications: Delivers automated voice, text, and email messages using Telsolutions proactive customer communications platform
- Analytics and optimisation: Review response rates, strategies, and key business benchmarks