Retail
Driving repeat sales, increasing customer satisfaction and building loyalty across the customer lifecycle
With the rapid growth of new media channels and shifting in sales to online channels, smart retailers are realizing that an integrated, multi-channel communications strategy will be critical to recession-proof campaigns. Retailers can win in this challenging economy by delivering highly targeted, personalized offers and timely reminders through the consumer’s preferred communications channel and device.
Many retailers use Telsolutions to proactively communicate with their customers, including 5 out of the top ten retailers. The Telsolutions Contact Accelerator Platform has helped retail organizations in consumer electronics, auto and parts, department store, grocery, hotel, discount and drug, and gaming segments:
- Increase frequency of visits and average purchase price
- Increase customer satisfaction and operational efficiency through automated appointment confirmations
- Strengthen brand recognition and customer loyalty
- Drive in-store traffic with personalized offers and mobile coupons
- Manage and improve customer communications results
- Build profitable, lifelong customer relationships
In addition to driving traffic and acquiring new customers, a growing priority among retailers in this competitive climate has been to increase loyalty and frequency among their existing shoppers. The Telsolutions Communications Platform is a field-proven solution that allows companies to expand their existing loyalty programs and quickly build and manage campaigns aimed at reaching their most loyal customers.
Some of the top retailers are already transforming the way they interact with their consumers by developing a formal Consumer Opt-in and Preference Management Program. Not only can retailers increase sales, they can also increase satisfaction levels by contacting customers with messages such as service notifications, warranty information, and scheduled delivery dates. Communication is key, stay ahead of the game with automated notifications using your customer’s preferred channel of communication.
Today’s retailers are tasked with determining new and innovative ways of to break through the clutter to achieve higher rates of customer response, retention, and satisfaction. Using the Telsolutions platform retailers can deliver timely, personalized interactive surveys quickly and effectively.
By developing an integrated multi-channel communications strategy that analyzes and reacts to response rates, many of the retail industry’s largest players are already reaping the benefits of Proactive Customer Communications.